CRMUG Denmark (Århus) Chapter Meeting

When:  May 22, 2019 from 9:30 AM to 3:00 PM (CET)
Associated with  Denmark – CRM
The next CRMUG meeting will be hosted by Aarhus University. The overall agenda for the day is MARKETING. The meeting will be in English.


9.00-9.30  Arrival and breakfast

9.30-9.40  Welcome to CRMUG and AU

9.40-10.10  CRM @ Aarhus University 
Lene Lund, CRM Manager, Aarhus University

10.10-10.30 SCRUM for Dynamics 365 
Helle Bach, CRM Architect, Aarhus University

10.30-10.45 Networking break

10.45-11.45 Implementing MS Dynamics for Marketing 
Pascal Tourres, Head of Group Digital Marketing, DHI

Customer Intelligence a big part of DHI’s digital transformation.

Pascal will introduce their use of MS Dynamics for Marketing to support Digital Marketing activities such as lead capture and retention, automation, event management and e-mail marketing.

11.45-12.30 Lunch

12.30-13.15 ClickDimensions vs. D365 marketing - pains and gains in both 
Allan Prier and Marlene Revsbæk, Proactive

10 min break

13.25-14.10: How do you select the right marketing system for Dynamics365
Flemming Bækdal, Strategic Data Marketing Advisor, For A Fact

What key considerations should your organization make before choosing a marketing solution? E.g. what level of marketing automation are you ready for?

And which system may then best suit your organizations’ needs?

10 min break

14.20 Networking groups
Bring your own topic or join speakers’ topics

14.45-15 Conclusions of the day – and see you next time

Practical information for the day:


The meeting will take place @Aarhus University’s campus in Aarhus.

The address is: Fuglesangs Alle 4, 8210 Aarhus V.

Go to building 2610 and to 5th floor (plan 5) to find the room 520. We will place signs at the entrances.


Do you arrive by car?

You are welcome to park in the underground car park under Building 2610 (Building S), if you create a parking permit in advance. To create the permit, please register your car here (enter your car’s registration number).


The parking permit gives access to car parks marked as AU Staff Parking at Aarhus University on the days you are attending the course. The permit is valid for the period specified in the confirmation. If you make a mistake when entering your car's registration number, please click on the link again and enter the registration number. Please note that the parking permit does not apply to parking bays on public roads, but only car parks marked as AU Staff Parking. If you have any questions regarding parking, please contact us at


On the map below you can see the entrance to the underground car park under Building 2610 (Building S). It is marked with P, with entrance from Vestre Ringgade.


The outdoor car park between Buildings 2640 and 2610 can be used (if available) without parking permission.





Aarhus Universitet
Fuglesangs Alle 4
Aarhus V, 8210
Event Image


Pernille Poulsen
+45 30 70 29 06