Public Recordings - Customer Engagement/CRM

Presented by: @Geoff Ables

What gets measured, get's managed. - Peter Drucker 

In this session we will dive into using analytics to drive CRM success. Attendees will learn: 
• A method for working together as a team to continuously discover metrics that will change behavior, improve the customer experience, and lift the bottom line 
• Where adoption metrics overlap with performance metrics - and how to use both to drive change 
• The difference between descriptive, predictive, and prescriptive analytics - and when to use each 
• Simple analytics techniques to segment your customers for differentiated treatment ​
#Intermediate
#CustomerEngagement
#Functional
#CustomerService
#Reporting