Presented by: @Geoff AblesWhat gets measured, get's managed. - Peter Drucker In this session we will dive into using analytics to drive CRM success. Attendees will learn: • A method for working together as a team to continuously discover metrics that will change behavior, improve the customer experience, and lift the bottom line • Where adoption metrics overlap with performance metrics - and how to use both to drive change • The difference between descriptive, predictive, and prescriptive analytics - and when to use each • Simple analytics techniques to segment your customers for differentiated treatment #Intermediate#CustomerEngagement#Functional#CustomerService#Reporting
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