Public Recordings - Customer Engagement/CRM

Truly Meaningful Metrics: Unlock CRM ROI (July 2019) 

Mar 26, 2020 11:15 AM

Presented by: @Geoff Ables

What gets measured, get's managed. - Peter Drucker 


In this session we will dive into using analytics to drive CRM success. Attendees will learn: 
• A method for working together as a team to continuously discover metrics that will change behavior, improve the customer experience, and lift the bottom line 
• Where adoption metrics overlap with performance metrics - and how to use both to drive change 
• The difference between descriptive, predictive, and prescriptive analytics - and when to use each 
• Simple analytics techniques to segment your customers for differentiated treatment 

#Intermediate
#CustomerEngagement
#Functional
#CustomerService
#Reporting

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pdf file
Metrics for CRM - C5 Insight.pdf   3.40MB   1 version
Uploaded - Mar 26, 2020
mp4 file
Truly Meaningful Metrics_ Unlock CRM ROI.mp4   91.41MB   1 version
Uploaded - Mar 26, 2020

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