I am looking for recommendations for Marketing Automation software that integrates with Dynamics CRM. Does anyone use a solution they are happy with? unhappy with?Thanks!Fara
My take on your situation – and it is only my take – is that you are behaving more like a B2B marketer than a B2C marketer. Your objectives are a bit different, but your approach fits the B2B model well.
I would guess that your audience use a lot of ISP email addresses (so gmail, Hotmail, etc) which means that whatever solution you select needs have good ability to deliver to those inboxes, and not end up in spam folders. For this you need an ISP that knows their way around IP reputation and has a sensible story on how they secure delivery into inboxes. Key features for you to look out for are allowing you to send from your own authenticated domain, good use of DKIM and SPF possibly dedicated IPs for delivering to ISP email addresses and automatic throttling of message volumes to help delivery.
The majority of our clients are B2B and they send a lot of transactional emails to their clients and prospects. Their goal is to know whether and how recipients they are engaging with messages over a period of time so that they can build up a picture of what they respond to, what topics are of interest, etc in order to promote appropriate products and solutions to individual prospects and clients in the base. Typically we build a series of "leadscore" fields in Dynamics, one for each topic area then increment up the scores in these various fields automatically based on email open, click, download, webinar booking, etc...
We and they will write rules for the email campaigns that determine on the fly what content is included in an individual email based on these leadscore and other CRM fields. They are not too worried about presenting these emails in fancy html layouts, indeed the latest research shows that simple "outlook style" emails get the best response.
This is the sort of functionality that I believe B2B marketers are looking for in their Marketing Automation systems, and that is why we use and recommend CommuniGator.
Happy to talk on the phone, if that would be useful?
Partner, Nett Sales LLP Telephone: 01672 50 50 50
Mobile: 07966 783671
This is exactly what I wished for actually, I've learned a lot! Does anyone use Eloqua or Marketo?
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