My peers and I are putting together a CRM business case and we're looking for some statistics from other CRM users. We are hoping to justify not only a system integration with our ERP and CPQ applications, but also to expand our user-base to include customer service (currently only using CRM for sales & marketing).
Our research questions are:
We are open to other KPIs you've measured as well if you have anything that might help. We are a manufacturing company which sells through dealers, so bonus points if you're in a similar industry!
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