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Survey - Newsletter Recipients

  • 1.  Survey - Newsletter Recipients

    GOLD CONTRIBUTOR
    Posted Jun 11, 2019 10:35 AM
    Hello all,

    Looking to not recreate the wheel here. If anyone cares to share their Survey Questions pertaining to understanding  your customer/member needs as it pertains to communication / Newsletter, I would greatly appreciate it.

    Project: Survey our Newsletter readers

    Objective: To find out what our readers value/don't value.

    Questions on our Mind:
    - Is the content of great value
    - Are we delivering the content they way they want it
    - Timing - Do they want more or less

    Oh - We are looking at using Click D Survey for this. Any feedback about pros/cons in using this tool would be appreciated.

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    Anthony Roth
    Director of Business Systems
    California Hospital Association
    Sacramento CA
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  • 2.  RE: Survey - Newsletter Recipients

    SILVER CONTRIBUTOR
    Posted Jun 12, 2019 09:13 AM
    Hi Anthony!

    Are you already segmenting your newsletter into several categories, based on recipient preferences? This would be a great time to start that process. I would recommend creating segmented lists based on the answer to the question, "What kinds of content would you like to see?" This would have to be an option set, but you could then create your newsletter segments based on their responses. Make sure it's multi-select!

    I would create a write-in field for content suggestions as well. Your ideas on frequency and value are great starting places. If you do events, you might also ask if your list wants to be notified of upcoming events.

    Feel free to reach out if you have additional email strategy questions--that's one of my areas of expertise, and I'd be happy to share some thoughts!

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    Natalie Jackson
    Marketing Director
    emfluence Marketing Platform
    Kansas City MO
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