Community Summit Europe | March 9-12, 2020 | Barcelona, Spain Register today
Make sure to register now to save your seat at this chapter meeting. We have an amazing line up of speakers so check out the full agenda and details here: https://www.crmug.com/events/event-description?CalendarEventKey=be5efbab-9bad-49f2-8092-7f50dba96ee6&CommunityKey=5c2a5e68-d02d-4746-b11b-d04bbe0da56a&Home=%2fcommunities%2fcommunity-home
Abstract: Designing Customer Engagement Processes
Having processes is critical for CRM success. But few companies understand the unique characteristics of customer-centric processes. In this session, we will work through transforming customer journeys into processes. At the end of the session, you will have a blueprint for defining CRM ready customer engagement processes. Attendees will receive a copy of C5 Insight's "CRM Process Design Workbook" to use during the session and to take back to the office.
Other key takeaways include:
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