Make sure to register now to save your seat at this chapter meeting. We have an amazing line up of speakers so check out the full agenda and details here: https://www.crmug.com/events/event-description?CalendarEventKey=be5efbab-9bad-49f2-8092-7f50dba96ee6&CommunityKey=5c2a5e68-d02d-4746-b11b-d04bbe0da56a&Home=%2fcommunities%2fcommunity-home
Abstract: Designing Customer Engagement Processes
Having processes is critical for CRM success. But few companies understand the unique characteristics of customer-centric processes. In this session, we will work through transforming customer journeys into processes. At the end of the session, you will have a blueprint for defining CRM ready customer engagement processes. Attendees will receive a copy of C5 Insight's "CRM Process Design Workbook" to use during the session and to take back to the office.
Other key takeaways include: