Hey Jennifer,
You can certainly accomplish this! Within Dynamics 365 Marketing, customer journeys are the primary method to send marketing emails to targeted customers, and there's not a direct way to create a recurrence here. However, I see some options for accomplishing your needs. Hopefully you find my thoughts helpful! I'm sure others might have different approaches.
First off, the way you send emails can be using Marketing Emails or through regular emails in Dynamics. Marketing emails have robust tracking capabilities, but you have a monthly quota on these based on how many marketing contacts you've purchased. Marketing emails cost money, whereas regular emails in Dynamics do not. Regular emails will also be tracked in the contact's timeline.
1. First Step - Update Contact
- Create columns on the Contact table to control when emails should be sent out:
- Frequency of Follow-Up (in months) - e.g. 3, 6, 12, etc.
- Last Follow-Up Date
- Next Follow-Up Date - calculated column defined as ADDMONTHS(LastFollowUpDate, Frequency)
Next, you need a way to generate emails based on the dates you've defined on the Contact table itself. Here are two solutions I came up with:
2a. Send email using the Marketing App
- Define a segment that Next Follow-Up Date is within the next x amount of time (e.g. Within the next month)
- A segment template exists for "Birthday within the next 5 days"; this is very similar

- Create a Customer Journey targeting this segment to send a Marketing Email
- Then trigger a workflow that sets the Last Follow-Up Date as the current date.
- Since Next Follow-Up Date is calculated, it will automatically update.
2b. Send email using Power Automate
Create a cloud flow in
Power Automate, which you have access to through any D365 license.
- Set trigger as a recurrence - e.g. every 1 week
- List Contact Rows where Next Follow-Up Date is within the next 7 days
- Apply to Each:
- Send an email using an unbound action such as "SendEmailFromTemplate" or "SendTemplate"
- To do this, you'll want to define an email template for contact communication, and this can reference dynamic content from the Contact row itself to personalize the email. This email will be a standard D365 email that has no licensing implications and is outside the scope of Marketing quotas.
Here's what the flow might look like:

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Chad Althaus
Solution Architect Low Code Digital Transformation
Bray International, Inc.
Cypress TX
http://chadalthaus.com/------------------------------
Original Message:
Sent: Feb 18, 2021 08:09 PM
From: Jennifer Young
Subject: Automated Contact Follow-up CRM
Hello everyone,
I recently joined a company that currently does not have a CRM; as such, we are looking to use Dynamics 365 / Marketing for the client contact, management, and marketing. I have access to a trial but I am struggling to find a way to set up a contact on an automated follow-up (such as quarterly, semi-annual, etc). This is the primary feature we are looking for and a representative suggested I use Dynamics Marketing to do this (rather than Dynamics Sales).
Does Marketing have this capability, and where/how do I find this?
Thanks in advance.
Kind regards,
JY
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Jennifer Young
2503829255
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