Customer Engagement & Dynamics CRM Forum

A/B Testing in Dynamics Marketing Emails

  • 1.  A/B Testing in Dynamics Marketing Emails

    SILVER CONTRIBUTOR
    Posted 18 days ago
    My team and I have a question regarding the Test Duration setting when using A/B testing in the Dynamics Marketing Application. In the Microsoft documentation HERE it explains that you can use the test duration to establish how long your test should run before it determines the winning design to send to the remaining segment members.

    We've set up a Customer Journey that sends a confirmation email for event registrants. Does anyone know when the test duration would begin? Is it when the first confirmation email sends after someone registers, or is it when the customer journey goes live?

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    Amanda Serie
    Marketing Technology Manager
    Choice Bank
    Bloomington MN
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