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Creating and Managing a Newsletter in ClickDimensions

  • 1.  Creating and Managing a Newsletter in ClickDimensions

    Posted Jan 31, 2019 11:32 AM
    Can anyone provide any information about how to create and manage a newsletter using ClickDimensions?
    Currently our content is managed on our website and the HTML is copied to the website.

    We are working with a partner but we are looking for any real world experiences and examples.
    Thanks,
    Mary


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    Mary Dupree
    Business System Support Analyst
    California Hospital Association
    Sacramento CA
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  • 2.  RE: Creating and Managing a Newsletter in ClickDimensions

    Posted Feb 01, 2019 07:08 AM
    Hi - there is loads of info on the ClickDimensions website and videos that could be useful.

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    Pam Mannell
    PowerObjects
    Minneapolis MN
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  • 3.  RE: Creating and Managing a Newsletter in ClickDimensions

    Posted Feb 01, 2019 09:50 AM
    Hi Mary,

    Without knowing more of where you are in the process of it, here's a few quick tips:

    1. Make sure you start out with an opted-in marketing list

    2. You can use just the HTML email editor to paste HTML in to it or you can use the New Drag and Drop Editor.  This editor makes it super simple to select a layout and drag and drop content blocks into the designer without any HTML experience

    3. For best practice, I recommend keeping the newsletter short, with snippets to "Read More" to direct them back to your website. Whether you have a web version of the newsletter or it directs to the single article.

    Hope these help some!  My email is sgregory@coffee-dunn.com if you ever need some more experienced help with marketing automation best practices and ClickDimensions.  Feel free to reach out at any time!

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    Shelby Gregory
    Consulting Manager
    Coffee + Dunn, Demand Generation Experts
    McKinney, TX
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  • 4.  RE: Creating and Managing a Newsletter in ClickDimensions

    Posted Feb 01, 2019 11:28 AM
    Thanks for the response.

    Yes, ClickDimensions does have good documentation and thanks for the tips!

    I don't think I was clear about where we are at, so let me fill in some additional details.

    We have been producing a newsletter for over a year by pasting in the HTML.
    The content has been managed on the website and we do use the "read more" links to the expanded articles on the website.
    Our newsletter is also produced twice a week so we are trying to avoid as many manual processes as possible.

    We are looking at the New Drag and Drop editor.
    What we are looking for now is some examples of Newsletters that are produced out of ClickDimensions and tie to articles to a website.

    Thanks,
    Mary

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    Mary Dupree
    Business System Support Analyst
    California Hospital Association
    Sacramento CA
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  • 5.  RE: Creating and Managing a Newsletter in ClickDimensions

    SILVER CONTRIBUTOR
    Posted Feb 04, 2019 09:33 AM
    Hi Mary,

    Have you thought about approaching this from your website instead of from your marketing automation platform? You could create a custom CMS solution (on your website side) that populates these emails for you--at the volume you're talking about, it might make sense to invest in a development solution instead of finding a solution in ClickDimensions. Regardless of the marketing automation platform you're using, you're probably going to have to create a new email and update the copy/links each time, which is why you might think about a website development solution that automates that work for you on the back end.

    Let me know if that doesn't make sense--I have an example I could show you that might help.

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    Natalie Jackson
    Marketing Director
    emfluence Marketing Platform
    Kansas City MO
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  • 6.  RE: Creating and Managing a Newsletter in ClickDimensions

    MICROSOFT MVP
    Posted Feb 05, 2019 04:29 AM
    Not sure if this would work for you, but if your website articles are available on RSS and use the opengraph tagging protocol, you might be able to leverage the ClickDimensions RSS-to-Email connector: https://support.clickdimensions.com/hc/en-us/articles/115001166814-Set-Up-an-RSS-to-Email-Connector

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    Matt Wittemann
    Senior Director, Presales Consulting
    ClickDimensions
    The Hague
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