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Using HubSpot With Dynamics CRM

  • 1.  Using HubSpot With Dynamics CRM

    Posted Jun 29, 2018 08:14 AM
    ​We are currently using Dynamics 365 CRM for some of our Business Units.  We are also in the midst of implementing HubSpot Marketing Software.  We are interested in how other users of both systems have integrated the two systems together.

    Gary Baron
    Director Information Technology
    Rochester Midland
    Rochester NY
    Academy - Online Interactive Learning from Experts

  • 2.  RE: Using HubSpot With Dynamics CRM

    Posted Jun 29, 2018 09:22 AM
    I haven't personally integrated HubSpot, but they say they support integration via Scribe and Bedrock: Microsoft Dynamics CRM Integration | HubSpot 

    Unfortunately, they don't have a Flow connector yet for HubSpot, which would be ideal.

    I assume you would want to be able to push Contacts to HubSpot, and Leads to Dynamics, which would be relatively straightforward with Scribe.

    Wayne Walton
    CRM Practice Lead
    eBECS Limited
    Atlanta GA

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  • 3.  RE: Using HubSpot With Dynamics CRM

    Posted Jul 02, 2018 10:23 AM

    There is no integration, there is the support of ETL processes using products like Scribe.  We use D365 v9x online and HubSpot online with Scribe hosted online as well.

    If you are looking to use Scribe online and will not support it internally you should find a 'full service' hosing facility.  Be sure it is extremely clear who is responsible for updating the transfer jobs and who is responsible for monitoring the synchronizations.  You may be at the point were "HubSpot data is not considered business critical" in your organization.  This will change very quickly once Sales is provided with well qualified actionable Leads.  You will need a hosting service that treats the synchronization process as mission critical and works to resolve transfer issues in a business acceptable time frame.  Be sure that there is a clearly defined process for transferring data and which system maintains the 'Master' value for each individual field.  Be sure this is clearly documented, you will be going back to this documentation weekly if not more often.

    One of the biggest issues I have with HubSpot is they do not support or have any true concept of a 'sandbox' or testing environment.  If you want a second environment you need to purchase it, which we did.  You cannot develop and test workflows in one environment and move them to another, they need to be manually recreated.  You cannot set an environment to any type of mode where it won't actually send emails generated from the system, which disabling outgoing messaging is SOP for any non-production environment.  You cannot copy your production environment to a non-production environment, which causes you to have to delete all of the Company, Lead, Contact, and Deal data out of HubSpot 'sandbox', copy your D365 production to D365 sandbox, then delete all of the ScribeExternalIDs out of these entities before re-enabling the sync.  Having to do this, causes a full sync from D365 Sandbox to HubSpot sandbox, in our environment it takes ~120hrs.

    On the up side I believe that our Marketing group likes HubSpot, finds it easy enough to use and has been using it for just over a year without much issue.

    Hope this helps,

    Jim Corriveau
    A.W. Chesterton Company
    Groveland MA

    Academy - Online Interactive Learning from Experts

  • 4.  RE: Using HubSpot With Dynamics CRM

    Posted Jul 02, 2018 10:49 AM
    Gary -

    You should reach out to your Hubspot rep and ask them about the Lynton integration. It is a service that is pre-built to link D365 and Hubspot. Here's information on their sync. FYI - it is a cost, but so would Scribe, eOne, or DQ Global's App Rules.

    Eric Beins
    Practice Director & Principal Consultant
    Journey Team
    South Jordan UT

    Academy - Online Interactive Learning from Experts

  • 5.  RE: Using HubSpot With Dynamics CRM

    Posted Jul 02, 2018 11:37 AM
    Hi Gary - we have the two connected via the Lynton web connector (which i do believe is the same as the scribe one). would be happy to hop on a screen share and show you what we have set up.

    We just went live with the integration a few weeks ago.


    Trish Boccuti
    Director of Marketing
    St. Petersburg FL

    Academy - Online Interactive Learning from Experts

  • 6.  RE: Using HubSpot With Dynamics CRM

    Posted Sep 25, 2018 06:44 PM
    Hi Trish -

    We are looking at a possible move to Hubspot.  Do you still feel like the integration with Hubspot is great for Marketing, Sales & the CRM Team?

    Sari Hegewald
    Marketing Automation Program Manager
    Chandler AZ

    Academy - Online Interactive Learning from Experts

  • 7.  RE: Using HubSpot With Dynamics CRM

    Posted Jul 02, 2018 02:06 PM
    I needed this thread months ago as we just switched from Salesforce to MSD a couple weeks ago and are using Scribe as the connector (due to our vendors experience with it).  I don't think I have enough experience yet to give any advice on Scribe, but would definitely like to connect with others on this topic!  We've been using HubSpot for 6 years so can help on that side of things...

    Christine Barrett

    Academy - Online Interactive Learning from Experts

  • 8.  RE: Using HubSpot With Dynamics CRM

    Posted Jul 05, 2018 04:48 PM
    We have been using integrations written by LyntonWeb to HubSpot for several years.

    Our difficulties stem from the lack of consistent primary keys.  I think you would have it with any integration between CRM and many cloud solutions. CRM uses GUID for identifying uinique ID of a contact.  HubSpot uses email for identifying unique ID of a contact.  In our database, many contact records can share the same email address (think webmaster@yourdomain or info@yourdomain).  Thus, when something changes in CRM on one of the records it is not necessarily something that should change in HubSpot, and vice versa.
    A real example is Jane and Joe share info@yourdomain.  In HubSpot there is one record, in CRM there are 2 contact records.  Jane wants to opt out of some of your communications, but Joe wants to get them.  Now what do you do?
    If you change an email address in CRM on the contact to an address that is already being used in HubSpot, should it over-write existing data in HubSpot?  Should something else really happen?  You need to consider what the desired response is for these sorts of things.

    I don't have the "right" answer.  We've come up with some business rules to minimize the impact of some of these duplicate contact records in CRM, and we are undergoing an effort to de-dupe the entire database.  I'm sure we're not the only folks who have customers who share email accounts.  It's something you should consider when you define your business rules before you integrate to any outside cloud solution with any integration partner.


    Donna Liotta
    Manager Business Applications
    National Safety Council
    Itasca IL

    Academy - Online Interactive Learning from Experts

  • 9.  RE: Using HubSpot With Dynamics CRM

    Posted Jul 06, 2018 08:45 AM
    My experience with HubSpot <--> CRM integration has largely been negative. Using two systems that need to sync data back and forth can certainly be done well, but it introduces inherent instability and inaccuracies. When these problems are found, you usually have to deal with a vendor to get them fixed and pay a lot of money for custom development/support.

    I've been on both sides of this scenario. I currently deal with a vendor on behalf of a client to fix issues with an integration, and I've also been part of a team with direct control of an integration between CRM and an email marketing system. Neither is fun.

    If you have to use HubSpot, keep the integration as simple as possible. Introducing more complex business needs will give you a major headache. I recommend another solution like ClickDimensions. This simply plugs into CRM and uses the existing CRM database. So instead of two data sources to maintain, you only have one.

    Philip Frederick
    Technical Consultant
    TrellisPoint, LLC
    Blue Ash OH

    Academy - Online Interactive Learning from Experts

  • 10.  RE: Using HubSpot With Dynamics CRM

    Posted Sep 26, 2018 10:23 AM

    We currently use Hubspot and integrate with CRM using Scribe.  We created our entire Sales process for one of our teams using it and have leads generated based on score.  They go to one of our Lead Nurturing Teams who either disqualify them after research or assign them to Sales Regions for qualifying.

    That being said,  we are also using ClickDimensions.  We are in the process of replacing ADX portal forms used by one of our Divisions with CD forms to generate leads from our websites.

    Dana Service
    Senior CRM Business Analyst
    Boral Industries
    Phoenix AZ

    Academy - Online Interactive Learning from Experts

  • 11.  RE: Using HubSpot With Dynamics CRM

    Posted 16 days ago
    I was really hoping that there would be a connector for Power Automate that could be used for a light weight integration with HubSpot.

    Has anyone tried building a custom connector for Power Automate or tried the KingswaySoft SSIS Integration Toolkit for HubSpot?


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