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 Home > CRMUG Events > The ROI of CRM
The ROI of CRM
The strategy and execution of Customer Relationship Management is powerful, but it must yield a solid ROI. Join Rick McCutcheon, from FullContactSelling, as he reveals how to approach and measure your CRM ROI. This is an Open event.
Customer Relationship Management is the business philosophy that lets you know your customers better, share information more thoroughly, and interact more completely. In business this can only be achieved through the integration of people, business processes, and the use of technology. Leveraging the right approach to CRM planning and measuring the return on your CRM investment (ROI) is like having a customized blueprint for success.
This fast paced session will give you a step by step approach to measuring the ROI on your current and future CRM investments:
- Understanding your Customer Value and Life Cycle
- How to develop your Customer Relationship Models
- Calculating CRM ROI
- Marketing Automation
- Lead Management
- Sales Pipelines and Forecasting
- Activity Monitoring
- Account Management - Retention / Cross-selling / Up-selling
- Partner Relationship Management
This is an Open event, available to all User Group Members.
Event Type
Roundtable/Workshop
Schedule
Speakers
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Rick McCutcheon is a much sought after expert and though leader on the subject of Sales Productivity and CRM. Rick has been involved with the CRM industry since 1991 as a Company Founder, Senior Executive, Board Member, Educator, Consultant and Professional Speaker.
Existing CRMUG members with an associated Windows Live ID, please Sign In below to register (please note: Basic members can only register for events listed as "open"). Existing CRMUG members who have not yet associated with a Windows Live ID, follow these instructions before Signing In. If you are not yet a CRMUG member, you must complete a membership application before registering for any events - we offer free membership levels!
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