Email marketing is a critical component to any B2B company's marketing and demand generation strategy. Unfortunately, results are not always what you would expect and the process of delivering good email content to the right people at the right time is requires a combination of technology, strategy and style. Today's b2b marketers demand more from their email marketing than the simple ability to deliver a bulk email. B2B email marketing, properly integrated to your Microsoft CRM, can yield a significant ROI and help keep your sales funnel full.

Presented by Kevin Miller, SalesFUSION, we will explore the ins and outs of good b2b email marketing practices and detail the key elements to successfully integrating email marketing with your Microsoft CRM. Topics covered in this session:

• Basic email marketing best practices
• Email campaign types and uses
• Email integration within Microsoft CRM
• Sending email marketing campaigns from within Microsoft CRM
• Tracking opens, clicks and web visits post-campaign
• Using web tracking to boost email marketing ROI
• Automating Multi-Step email campaigns

This is a Premium CRMUG event, available only to CRMUG Premium Members.

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