Eric Morin is the Operations Director at RDM Corporation in Waterloo, Canada.   

Over the past few years,  one of RDM’s primary business objectives has been Operational Excellence through the use of Microsoft CRM.   In 2007, Microsoft recognized RDM’s innovative and pervasive use of MS CRM by inviting Eric to participate in Convergence in San Jose with a press conference and to explain RDM’s use of the technology to achieve its business goals.    

With help from Brodie, Eric continues to push MS CRM functionality within RDM in new ways to meet the challenges of business.